Product Design is important as people tend to look at the packaging and within a second, determine whether they would want to spend their hard earned cash on it.
Why create 3D mock ups?
"Making a 3D mockup to display a packaging design is a great technique that can give any designer an extra edge on their competition. Done right, mockups can enhance a design and help show clients what the design would look like if it was implemented in the real world."

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